At MacGregor and MacDuff, we are extremely proud to be innovative in everything that we do. This begins with our own exclusive range of tartans, to our branding, store design and customer experience. By forming partnerships with like-minded individuals and companies, we are taking the Highlandwear industry by storm, by showcasing our passion for our craft and the timeless love of tartan.
Our most recent collaboration is with Joyce Young Collections. This exciting partnership formed through sharing values and offering a handcrafted product that honours our Scottish heritage.
Designer Joyce Young OBE, has been creating beautiful wedding dresses and Mother of the Bride outfits since 1993. Her expertise and knowledge for colour, fabric, style and detail ensure that her designs are extremely distinguished and a one-off piece. Alongside her sophisticated designs, Joyce saw the gap for some innovation in the wedding dress industry and launched her collection Tartan Spirit. This is a range of luxurious designs using silk or wool tartans, designed to complement the groom’s kilt for a beautifully striking Scottish wedding. Using our exclusive Islay Mist tartan, Joyce Young Collections have created a beautiful range of dresses for the bride and bridal party.
Launched in 2019, the Islay Mist has been a huge success for MacGregor and MacDuff, and a popular choice for both hire and kilt purchases. Inspired by the breathtaking landscapes and sunsets from one of Scotland’s most iconic Hebridean Islands; the tartan features ocean shades of grey and blue, deep purples and a line of rosewater. Joyce Young Collections has a range of silhouettes for tartan wedding dresses. Our vision was for an extremely elegant and subtle outfit, to complement the vision and design of the tartan itself. We choose the Iona silhouette as the perfect dress to be paired with the Islay Mist tartan.
Printed onto silk, we were amazed at how perfectly the tartan was represented onto a new fabric, each colour a complete match to the ones that are woven into our cloth. Not only did Joyce Young create a breathtaking wedding dress, she also created also two Mother of the Bride variations, as well as a flower girl option.
Our official photoshoot to showcase our new collaboration was held at the popular venue GG’S Yard. A stunning rural venue on the hills, overlooking Scotland’s southern coast. The 250-year-old farm steading was the perfect location for our shoot, with stunning views in and outdoor on the private 1000 acre estate. The shoot was organised to the finest detail, with beautiful Islay Mist inspired table settings and invitations by the extremely talented Eden Rose and the exquisite thistle floral displays and buttonholes by Maybelle Thomson.
Partnering with Joyce Young Collections to work on a truly Scottish design was a perfect fit for us to honour our heritage in a completely unique way. Keep your eyes peeled over the next coming weeks, our Visual Merchandisers have a stand out window display on Bath Street showcasing the pieces from the collection, as well as our collaboration being showcased at the upcoming SEC Wedding Show.